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No. 10

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—  no.10 | em hoa  —

Modern dresses that capture the flavors of the season

Vivid blooms carried by female flower vendors roaming the city with their bicycles provide a splash of color and refreshing distraction from the hustle and bustle of the modern Saigon and Hanoi. They usually wear large-size shirts or old jackets and traditional conical hats that provide relief from the searing sun. Their presence lends a nostalgic throwback to a time when the city moved at a slower, simpler and more peaceful pace. The collection includes oversized and minimal designs in single color with huge hand-made embroidered flowers attached at the back of each costume. The designer used main materials of cotton, khaki, and PVC to create a sharp contrast with the unique floral patterns. There are unisex outfits, oversized coats, wide leg pants, workers’ jumpsuits and tank tops.